I make a living managing Twitter accounts, so a lot of people ask me Twitter questions. Some come from people who have no clue what Twitter is, asking questions like, “What is THE Twitter?” But for those who have a basic understanding of Twitter and are trying to utilize their Twitter account to its fullest …
Businesses fail at it every day. They post “company updates” on their blogs, filled with news that nobody cares about (except maybe their own employees). They send irrelevant “newsletters” that add zero value to their prospects and customers. They craft poorly written, boring content that packs less punch than a pillow fight. They hard-sell, when …
4 Secrets to a Lead-Generating Content Marketing Strategy Read More »
Social Media Jack-of-all-trades Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one …
Focused Social Media Marketing with Ahna Hendrix (Podcast) Read More »
Every day I talk to people who want to get in on the social media game. Not everyone is quite sure what it is, but they know it’s a powerful tool in the marketing arsenal, and traditional advertising avenues aren’t yielding much anymore. But once they have a decent grasp on how social media works, …
The Number One Ingredient for Social Media Success Read More »
We all have similar socializing skills in kindergarten. We’d walk right up to someone and say, “Hey, I like your shirt! Will you be my friend? We had it down back then. We had no reservations. No hidden agendas. If we wanted something, we asked. We teamed up quickly and helped each other out. It …
5 Ways to Build Awesome Relationships on Twitter Read More »
It’s the age-old adage of successful internet marketers everywhere… The money is in the list. Your email list, that is. And there are plenty of stats to back it up. For example, 44% of email recipients made at least one purchase last year based on a promotional email. If you’re not using email marketing, you’re …
Why an Email Campaign is Essential for Your Business (And How to do it Right) Read More »
About a year ago, I began seeing problems in the social media marketing industry. As a social media strategist, I was often asked, “How do you find time to do it all?” but when I started back in June 2012, time wasn’t an issue. Sure it was hectic to stay on top of every social …